PR INSIGHTS: THE UK MEDIA LANDSCAPE
Upcoming courses – Wed 7 Mar

This course provides an overview of the UK media landscape – including print, online and broadcast media – from a PR and corporate communication perspective. It looks at how news and other media work, how they source content and their relationship with the PR community. There are tips on building journalist relationships and writing press releases, and a summary of how the internet is impacting on the media industry, the challenges publishers and broadcasters now face, and the opportunities those challenges offer PR people. For a full course outline click here.
BOOKING FORM
Bookings are handled by Eventbrite. Select the date of the course you wish to attend and how many places you need on the form below, and then click the ‘order now’ button. If you want to be invoiced for your booking (rather than paying by credit card now) click on ‘show other payment options’ and then click on the ‘pay offline’ button.
 
 
Each place on this course is £195 plus VAT. No additional fees will be charged during your booking. You will receive a confirmation email from Eventbrite once your booking has been processed and you should bring this with you to the course. You will then receive an email the Monday before the course takes place with venue information (all courses are in Shoreditch, East London). If you are booking for a colleague please forward these emails to the person attending the course.

If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
MORE INFORMATION ABOUT THIS COURSE
 

This course is led by Chris Cooke, who has written about the media and content industries daily for over ten years. He reports on the PR and marketing sectors for esPResso, and often comments on the content industries for other media, most notably the BBC. Chris also has hands-on experience working on PR and communication projects, and provides key media training to the award winning Taylor Bennett Foundation, which is supported by the likes of Brunswick, Talk PR, Edelman and MHP. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.

 
This is one of three PR Insight courses run by UnLimited Insights. UnLimited Insights is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, UnLimited courses relevant to your profession can count for six hours of CPD time. Certificates to confirm attendance are available on request. Though please note UnLimited Media’s training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.
We can run this course, or a variation of it, bespoke for your company. To discuss our bespoke training services call 020 7099 9050 or email sam@unlimitedmedia.co.uk
WHAT THIS COURSE COVERS
• An overview of the key news media in the UK, including print, broadcast and online.
• Profiles of key media – content, sections, politics, circulation and readership.
• How newspapers work – key people, timelines and production schedules.
• Sources of content – the wires, official and unofficial sources, press releases, other media.
• PR Skills – press releases, editorial relationships, editorial leads, thinking like a journalist.
• How other media fit in, including Sundays, regional titles and magazines.
• The future of the news media – the impact of digital, challenges and opportunities.
• How the digital era impacts on the PR/media relationship.
 
WHAT THIS COURSE TEACHES YOU
• What the key print, broadcast and online news media in the UK are.
• How key media, especially newspapers, are put together.
• How different media, and media types, differ in terms of output and operations.
• How journalists think, and how PR people fit in.
• The role of wires, press releases and other briefings.
• How to write the perfect press release.
• How to form productive journalist relationships.
• Where the media industry is heading, and what this means for PRs.
• What the internet and social media mean for traditional media relationships.
 
WHO SHOULD COME ON THIS COURSE
• Account execs at PR agencies looking for a full overview of how the media works.
• Anyone in an in-house PR role looking for a beginner’s guide to media relations.
• Any PR practitioner looking for a refresher on the basics and an update on how the media is changing.
• Anyone who aspires to work in PR, and especially media relations.
PRACTICAL INFORMATION
All courses run from 11am to 6pm in Shoreditch, with 45 minutes for lunch. Places are £195 plus VAT each (so £234) including lunch. Each delegate will be provided with a digital copy of slides used during the course. To book a place on one of our courses, select the date you want on the form above, and then click ‘order now’ to pay by card, or ‘other payment options’ and ‘pay offline’ to receive an invoice. Bookings are handled by Eventbrite. Payment can be made by credit card, cheque or BACS transfer. If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
 
TERMS & CONDITIONS
Bookings made for UnLimited Insights courses are non-refundable, though bookings can be transferred to another person or – if seven days notice is provided – to another date. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled UnLimited Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All training materials given to participants are © UnLimited Media.