PR INSIGHTS: PR & SOCIAL MEDIA
Upcoming courses – Wed 22 Feb

This course provides an overview of the social media landscape in 2012, and how social media platforms can be used across the PR spectrum to manage stakeholder relationships, and to aid a company’s research, response and reputation management. It explains how to plan consumer-facing social media campaigns, and the importance of good content, and looks at how to measure the effectiveness of social media activity. This course will provide ideas, insights and practical information for both consumer and corporate PR people. For a full course outline click here.
BOOKING FORM
Bookings are handled by Eventbrite. Select the date of the course you wish to attend and how many places you need on the form below, and then click the ‘order now’ button. If you want to be invoiced for your booking (rather than paying by credit card now) click on ‘show other payment options’ and then click on the ‘pay offline’ button.
 
 
Each place on this course is £195 plus VAT. No additional fees will be charged during your booking. You will receive a confirmation email from Eventbrite once your booking has been processed and you should bring this with you to the course. You will then receive an email the Monday before the course takes place with venue information (all courses are in Shoreditch, East London). If you are booking for a colleague please forward these emails to the person attending the course.

If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
MORE INFORMATION ABOUT THIS COURSE
 

This course is led by Chris Cooke, who has written about the media and content industries daily for over ten years. He reports on the PR and marketing sectors for esPResso, and often comments on the content industries for other media, most notably the BBC. Chris also has hands-on experience working on PR and communication projects, and provides key media training to the award winning Taylor Bennett Foundation, which is supported by the likes of Brunswick, Talk PR, Edelman and MHP. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.

 
This is one of three PR Insight courses run by UnLimited Insights. UnLimited Insights is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, UnLimited courses relevant to your profession can count for six hours of CPD time. Certificates to confirm attendance are available on request. Though please note UnLimited Media’s training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.
We can run this course, or a variation of it, bespoke for your company. To discuss our bespoke training services call 020 7099 9050 or email sam@unlimitedmedia.co.uk
WHAT THIS COURSE COVERS
• Key social media platforms – functionality, reach, demographics.
• Social media as relationship tools – consumers, media, investors, employees, political community.
• Social media as research tools – listening in and reaching out.
• Social media as response tools – routine, special and crisis response.
• Social media as reputation tools – thought leadership.
• Consumer-facing social media campaigns – targets, tools, activity.
• The importance of content – brands as content curators and creators.
• Measurement and ROI.
• Platforms covered include Facebook, Twitter, Google+, Quora, YouTube, SoundCloud, Wikipedia, blogging platforms and analytic tools.
 
WHAT THIS COURSE TEACHES YOU
• What social media are.
• What different social media do, and who uses them.
• The role of social media across the PR spectrum.
• The role of social media in stakeholder relationships.
• How to use social media as a research, response or reputation tool.
• What you should consider when creating consumer-facing social media campaigns.
• The importance of content – and how to become content curators and creators.
• How to assess social media activity, and the power of analytic platforms.
 
WHO SHOULD COME ON THIS COURSE
• Any PR or marketing person, in agency or in-house, with a social media role.
• Any PR or marketing person looking for ideas for social media campaigns.
• Any PR person looking for insights to inform a social media strategy.
• Any PR person wanting to know about latest trends and technologies.
• Any PR student.
• Anyone interested in social media and its role as a promotional and communication tool.
• Although about 25% of this course is specifically geared towards those doing consumer-focused social media campaigns, as a whole it is also appropriate for those with a corporate PR or communications role.
PRACTICAL INFORMATION
All courses run from 11am to 6pm in Shoreditch, with 45 minutes for lunch. Places are £195 plus VAT each (so £234) including lunch. Each delegate will be provided with a digital copy of slides used during the course. To book a place on one of our courses, select the date you want on the form above, and then click ‘order now’ to pay by card, or ‘other payment options’ and ‘pay offline’ to receive an invoice. Bookings are handled by Eventbrite. Payment can be made by credit card, cheque or BACS transfer. If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
 
TERMS & CONDITIONS
Bookings made for UnLimited Insights courses are non-refundable, though bookings can be transferred to another person or – if seven days notice is provided – to another date. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled UnLimited Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All training materials given to participants are © UnLimited Media.