PROMOTING MUSIC: MEDIA, SOCIAL MEDIA & MORE
Upcoming courses – Wed 15 Feb

This course tells you how to build a profile for your artists, labels or events using both traditional and new publicity techniques. Included is a review of the UK music media – print, online, radio and TV – and how they can be used to promote artists and releases, an overview of the traditional music marketing and PR approach, and an introduction to new ways of promoting music, including the role of social media. For a full course outline click here.
BOOKING FORM
Bookings are handled by Eventbrite. Select how many places you need on the form below, and then click the ‘order now’ button. If you want to be invoiced for your booking (rather than paying by credit card now) click on ‘show other payment options’ and then click on the ‘pay offline’ button.
 
 
Each place on this course is £95 plus VAT. No additional fees will be charged during your booking. You will receive a confirmation email from Eventbrite once your booking has been processed and you should bring this with you to the course. You will then receive an email the Monday before the course takes place with venue information (all courses are in Shoreditch, East London). If you are booking for a colleague please forward these emails to the person attending the course.

If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
MORE INFORMATION ABOUT THIS COURSE
 
This course is led by Chris Cooke, Publisher and Business Editor of CMU. Chris has written about the music business daily for ten years, and is a leading expert on the sector, often commenting on it for other media, most notably the BBC. He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.
 
This is one of three CMU Training courses run by UnLimited Insights, click here for information on the other courses. UnLimited Insights is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, CMU Training courses relevant to your profession can count for six hours of CPD time. Certificates to confirm attendance are available on request. Though please note UnLimited Media’s training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.
We can run this course, or a variation of it, bespoke for your company. To discuss our bespoke training services call 020 7099 9050 or email sam@unlimitedmedia.co.uk
WHAT THIS COURSE COVERS
• The state of the music press – traditional titles, online newcomers, relative readerships.
• The state of music radio – how it works, current & future trends, new opportunities.
• The state of music TV – how it works, current & future trends, new opportunities.
• The future of music media – threats, challenges and the PR perspective.
• The traditional approach to music marketing, PR and promotions.
• Music journalist feedback – what works, what doesn’t work, and what could you do better?
• Ten tips for better press release writing.
• The changing nature of music publicity – the 365 days a year approach, the importance of news.
• Making artists newsworthy – how to stay on top of the news cycle.
• A beginner’s guide to social media and its role in music promotion.
• The essential social media – a complete guide.
 
WHAT THIS COURSE TEACHES YOU
• How the music media works and which media are most important.
• How the media is changing and what this means for PR people.
• The traditional label-led approach to music marketing, PR and promotions.
• What journalists like and hate about the way they are PRed music.
• How to write great attention-grabbing press releases.
• How to make your artist newsworthy, and why that matters.
• How music PR should and will change.
• The role of social media in promoting music.
 
WHO SHOULD COME ON THIS COURSE
• Anyone who works in a marketing, PR or promotions role at a label or other music company.
• Anyone who works in a music PR or promotions company, especially beginners.
• Anyone who wants to get an internship or job in music marketing, PR or promotiion.
• PR practitioners interested in how the music media is changing and how social media fits in.
• Artists and managers looking to build their media profile.
• Label management wanting a good summary of how music promotions work.
• Entrepreneurs setting up or running a label, publishing company or management agency.
• Investors and analysts focused on the music business.
• Students specialising in music business, PR or media.
PRACTICAL INFORMATION
All courses run from 11am to 6pm in Shoreditch, with 45 minutes for lunch. Places are £95 plus VAT each (so £114) including lunch. Each delegate will be provided with a digital copy of slides used during the course. To book a place on one of our courses, select how many places you need on the form above, and then click ‘order now’ to pay by card, or ‘other payment options’ and ‘pay offline’ to receive an invoice. Bookings are handled by Eventbrite. Payment can be made by credit card, cheque or BACS transfer. If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.
 
TERMS & CONDITIONS
CMU Training is provided by UnLimited Insights. Bookings made for CMU Training courses are non-refundable, though bookings can be transferred to another person or – if seven days notice is provided – to another date. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled UnLimited Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All training materials given to participants are © UnLimited Media.