|MEDIA INSIGHTS TRAINING COURSES
Media Insights currently offers five half-day training courses for the PR and communication sectors which can be provided to both agencies and in-house comms teams. For more information on each course click the links below, and to discuss booking one of these courses for your company email firstname.lastname@example.org or call 020 7099 9050.
In addition to these courses, Media Insights can develop and deliver sessions on a wide range of media and communication topics to suit your needs, as well as providing one-to-one coaching and advice. For more information email email@example.com or call 020 7099 9050.
01 UNDERSTANDING THE NEWS BUSINESS
This half-day course provides an overview of the UK news industry in 2013, including newspapers, newswires, news broadcasters and online services. It looks at how different services compare and compete, what goes on behind the scenes, and how the news industry is changing | more>
02 EFFECTIVE JOURNALIST RELATIONSHIPS & COMMUNICATIONS
This half-day course looks at how PR executives can build effective relationships with journalists and editors, at how to write and follow up press releases, and how to gauge whether an announcement is genuinely ‘newsworthy’ | more>
03 THE DIGITAL MEDIA LANDSCAPE
This half-day course considers shifts occurring across the media industry as publishers tackle the editorial and commercial challenges posed by the internet, and what that means for PR professionals | more>
04 SOCIAL MEDIA FOR CORPORATE COMMUNICATORS
This half-day course explains the opportunities and challenges social media present all organisations, and those managing companies’ communication activites and corporate reputation | more>
05 INTERVIEW TRAINING
This half-day course provides practical advice to communicators and business leaders about giving interviews to the media, for both news and feature pieces. It looks at how interviews work from the journalist’s perspective, and how interviewees can ensure they get the best out of speaking to the media | more>